I realised that I was posting randomly all over social media with no specific plan of attack, I needed to become an authority and build my influence… and this started by simply appearing in my local newspaper.
Being in the media has a magical "instant authority" effect and suddenly, I had prospects reaching out to me ready and willing to offer me money, wanting to become my client.
Not only that, media consumes media and so radio producers, TV producers and podcast hosts were reaching out to me asking if I would share my story on their media platform and then, what I call a "media snowball" began.
Within the first 3 months of appearing in the media I generated $150,000 in sales.... a far cry from the days of posting all over social media, with no-one seemingly interested, and struggling to sell my services for $100 per hour.
Myself and our Media Mentor, Susie Campbell now teach these same principles to 100’s of other coaches, consultants, experts and business owners who are getting EXACTLY the same results that I had.
And now high-level folks, including former NLF players, Ninja Warriors and Former World Top 10 tennis players pay me up to $35,000 for one day to privately expose some of our secrets.